Work experience

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LINCOLN FINANCIAL
Sr. Lead Digital Analyst - User Experience Designs
July 2022 – present
Leading all user experience designs for financial products to support advisors, financial professionals, and consumer audiences. Design research, mockup, wireframes and prototypes supporting the business requirements to launch minimum viable product. Provide feature enhancements and improvements post product launch.

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LINCOLN FINANCIAL GROUP
Sr. User Experience Designer
June 2021 – July 2022
Lead all user experiences and product designs across multiple teams. Design application features to support advisors, financial professionals, and consumer audiences.

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ESPA CONCEPTS, LLC
Owner / Principal Designer
Since January 2015
Design user experiences for website and mobile applications using tools such as Sketch, Axure RP, InVisionApp and Adobe Creative Suite. Create UX deliverables for scenarios, sitemaps, user flow diagrams, low and high fidelity wireframes / prototype documents. Design visuals for brand identity and print materials.

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UNITED HEALTHCARE GROUP
Senior User Experience Designer
August 2018 – March 2020
Create user experience designs for proprietary enterprise system. Design mockups, wireframes and usability prototypes to offer design solutions for internal applications.

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LINCOLN FINANCIAL GROUP
User Experience & Interaction Designer
March 2016 – August 2018
Create user experience designs for line of business products in digital views specific to desktop, tablet and mobile to increase customer engagement. Design mockups, wireframes and prototypes based on business requirements to offer business solutions for public, secure and microsite websites.

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IMS HEALTH
Senior UX/UI Web Designer
August 2015 – March 2016
Serve as lead UX/UI product designer for global information technology systems. Create design deliverables for solutions, scenarios, sitemaps, user flow diagrams, low and high fidelity wireframes / prototypes and content documentation.

  • ENERTIA LLC
    Product and User Experience Designer
    January 2013 - July 2015
    Served as User Experience lead by gathering requirements based on business needs. Create UX deliverables for scenarios, sitemaps, user flow diagrams, low and high fidelity wireframes / prototypes and content strategy documents.

    Project function areas:
    Portal Design Refresh – UX and UI design for front-end ordering portal system for brand sales reps

    Digital Asset Tracking Tool – User experience designs to render on websites and mobile devices

    Digital Asset Link Generator – Information Architect and UX designs for system integration

    Digital Library Tool – Information Architect and User Experience designs for development

    Proprietary CRM and WMS Systems – Component enhancements and user experience work flows

    Bid Request component – New component design for system implementation

  • EBAY / GSI COMMERCE
    Technology Creative Manager
    September 2011 - January 2013
    Manage creative talent, ensuring the quality of technology products and services to deliver top class e-commerce websites for premium brands such as Timberland, Christopher & Banks and Toys ‘R’ Us. Hands on UI/UX Design to fill resource gaps.

    Projects  function areas:
    Christopher & Banks redesign — www.christopherandbanks.com + www.cjbanks.com

    Creative Team Visual Quality Assurance validation process

    Dick’s Sporting Goods – Quickshop component enhancements

    Timberland UK Redesign and component enhancements — http://www.timberlandonline.co.uk

    Timberland localization for France, Italy, Germany/Austria and Spain

    ToysRUs Baby Registry – Smart Start new component design

    ToysRUs – QuickShop component enhancements

    ToysRUs Japan – Checkout process

  • HFS LOGISTICS
    Manager, Website & Graphic Designs
    May 2004 - September 2011
    Responsible for delivering website and visual designs for company websites, sales marketing team, WMS, CRMS and client portals.
    Create User Interface (UI) and User Experience (UX) designs for systems, process flows, and methodologies.

    Projects function areas:
    - /alert Marketing – Design Pharm/alert Direct Mail Sample programs portal
    - Client and Customer Inventory Management e-commerce portal designs
    - Designs for all promotional, presentation and website efforts
    - Design user interface of proprietary Warehouse Management System (WMS) Customer Relations Management System (CRMS)
    - Elsevier – Design Educational Electives Library programs ordering portal
    - Inventory item imaging for all client web store portals
    - Proprietary WMS / CRMS component enhancements based on business requirements

    Clients supported:
    - /alert Marketing
    - Eisai Pharmaceutical
    - Eli Lilly Pharmaceutical
    - Elsevier
    - GSK Pharmaceutical
    - Janssen Pharmaceuticals
    - Merck Pharmaceutical

  • ASPIRA OF PA
    Manager, Technology & Designs
    July 2002 - May 2004
    Deliver technology solutions for student education non-profit organization. Developed organization / school websites and provide graphic designs for community communication.

  • TELELINK INC
    Technology Support Manager
    November 2000 - July 2002
    Deliver technical solutions for telemarketing office and AT&T store.
    Developed and maintained authorized provider website offering service plans nationwide.

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    MARCH TECHNOLOGY
    Technology Support Consultant
    February 1998 – November 2000
    Manage and implement projects for new and existing clients. Budget planning and purchase ordering for computer systems. Perform hardware replacements, software installations and maintenance. Designed my first company website.

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    COMPUTER AID, INC
    Technology Support Consultant
    May 1995 – February 1998
    Assigned at A.I. DuPont in Wilmington, DE as a Desktop Support Team Leader. Lead a team of workstation technicians to provide desktop and technical support for market segments.

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    MICROAGE, INC
    Technical Consultant
    October 1994 – May 1995
    Assigned at National Liberty/Providian Insurance in Frazer, PA.Technical support for telemarketing agents.

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    PECO ENERGY
    Desktop Support Analyst
    February 1988 – October 1994
    Provided first-level and second-level technical support for company employees based on SLA and methodologies.